MOBCRAFT

Mondo Lucha
x Mobcraft

What happens when you bring two uniquely Milwaukee institutions, beer and wrestling, together? You get the Mondo Lucha Lager; a fun, digital drinking experience that brings fans closer to the sport, just in time for the 10th year anniversary show.

Teaming up with Mobcraft Brewery, Bader Rutter created limited edition cans depicting the faces and personalities of Mondo Lucha Wrestlers. The cans are customized for each individual wrestling persona and allows users to extend their experience by scanning a snapchat QR code, granting access to a one-of-a-kind filter and becoming the wrestler whose can they are drinking from. 

These cans made their initial debut by taking over the Mobcraft Brewery Taproom to extreme fanfare, causing the sellout of all 6-packs for that event and creating buzz for the tenth anniversary show at Turner Hall, in which the beer was highly lauded.

✺ Credits:
Design Director: Shawn Holpfer
AD: Ilya Slootsky
Producer: Andy Gorzalski

Six wrestlers,
six unique cans.

Social activation embedded on every can.