G.H. CRETORS

Obsessively Delicious

G.H. Cretors has been creating handcrafted gourmet popcorn since 1885. After five generations of relying on word of mouth and sampling, G.H. Cretors partnered with Hanson Dodge to put a little-known regional brand on the map in a growing and crowded snack category via social campaigns and a new branded website in an effort to increase sales. The work made an immediate impact on national awareness, consumer engagement and sales resulting in 20% year-over-year growth.

✺ Credits:
CD: Dan Herwig
AD: Ilya Slootsky & Ben Halpin