G.H. Cretors has been creating handcrafted gourmet popcorn since 1885. After five generations of relying on word of mouth and sampling, G.H. Cretors partnered with Hanson Dodge to put a little-known regional brand on the map in a growing and crowded snack category via social campaigns and a new branded website in an effort to increase sales. The work made an immediate impact on national awareness, consumer engagement and sales resulting in 20% year-over-year growth.
CD: Dan Herwig
AD: Ilya Slootsky & Ben Halpin