The most complex and rewarding industry on earth became even more complex - and essential in 2020. Covid-19 disrupted everyday life as we know it, but that doesn't stop farmers who bear the responsibility of growing the food we eat. Today, tomorrow, and everyday, Pioneer says, "Thank you, farmers." to those who carry the torch of generations past.

✺ Credits:
CD: Steve Silver, Bob Toma
AD: Ilya Slootsky
Copy: James Harvey