Stanley PMI is a legacy brand famous for the green insulated beverage container your dad (and his dad) owned to keep their coffee hot while at work. The brand's challenge was to authentically connect with Millennials, a generation critical to the brand's future fortunes who lacked a meaningful connection with the Stanley brand.
We flipped a potential challenge into a strength, leveraging Stanley's heritage and old-school aesthetic to feed our Millennial consumer's drive for discovery and curation. The idea, "Rediscovered Since 1913," introduced an insight-led creative platform that was executed across media channels to support a steady stream of brand activations, product introductions and e-commerce strategies.
Rebranding a Legend